FIRST LIGHT by Amelia Hughes
Born in Australia, Amelia Hughes graduated from
the University of Sydney with a Bachelor of
Economic and Social Science.
She later worked in marketing and as a fashion
model during a transformational decade abroad.
Her inability to find a nice quality, modern, well-made
hat to take on holiday spurred her to found My Milliner - a
hat brand with customizable design elements.
The brand imagery takes the viewer on a journey
through picturesque locations and engaging narratives.
She emphasizes the power of good design to enrich life
and as a form of creative expression.
Bridging the realms of design, nature, philosophy and
travel, this introspective sequence offers a unique
perspective on daily moments, and explores issues such
as historical (mis)representation, consumerism, egocentrism
and corruption, with contrasting uplifting reflections.
Born in Australia, Amelia Hughes graduated from
the University of Sydney with a Bachelor of
Economic and Social Science.
She later worked in marketing and as a fashion
model during a transformational decade abroad.
Her inability to find a nice quality, modern, well-made
hat to take on holiday spurred her to found My Milliner - a
hat brand with customizable design elements.
The brand imagery takes the viewer on a journey
through picturesque locations and engaging narratives.
She emphasizes the power of good design to enrich life
and as a form of creative expression.
Bridging the realms of design, nature, philosophy and
travel, this introspective sequence offers a unique
perspective on daily moments, and explores issues such
as historical (mis)representation, consumerism, egocentrism
and corruption, with contrasting uplifting reflections.
Born in Australia, Amelia Hughes graduated from
the University of Sydney with a Bachelor of
Economic and Social Science.
She later worked in marketing and as a fashion
model during a transformational decade abroad.
Her inability to find a nice quality, modern, well-made
hat to take on holiday spurred her to found My Milliner - a
hat brand with customizable design elements.
The brand imagery takes the viewer on a journey
through picturesque locations and engaging narratives.
She emphasizes the power of good design to enrich life
and as a form of creative expression.
Bridging the realms of design, nature, philosophy and
travel, this introspective sequence offers a unique
perspective on daily moments, and explores issues such
as historical (mis)representation, consumerism, egocentrism
and corruption, with contrasting uplifting reflections.